Forget news mags like Elsevier or gossip rags like Weekend. Weekly comic Donald Duck, launched over 60 years ago, is one of the Netherlands’ biggest selling magazines with a circulation of some 300,000 copies. Although it is aimed at seven to 12-year-olds, one in 10 students continues to read it. Donald Duck is also said to be the most popular magazine among adult males, although they may just be reading their children’s copies (like in our house).

Everyone’s reading it

So who is who?

Kwik, Kwek and Kwak (Donald’s nephews Huey, Dewey, en Louie)

Katrien (Donald’s sometime girlfriend Daisy)

Dagobert Duck (Donald’s penny-pinching uncle Scrooge McDuck)

Guus Geluk (the always lucky Gladstone Gander)

Zwarte Magica (Magica De Spell)

De Zware Jongens (the Beagle Boys gangsters)

Willie Wortel (eccentric inventor Gyro Gearloose)

Lampje (Gyro’s Little helper)

Buurman Bolderbast (Neighbour Jones)

Oma Duck (Elvira Coot or Grandma Duck)

Sanoma, which publishes Donald Duck, have obviously taken note of their adult audience because the stories are often full of rather pointed and sometime political jokes and puns.