We think this is truly bizarre but the bright sparks in Holland Marketing seem to think this is the way forward – sell the Netherlands as if it is one big city and call it, yes, HollandCity.
The idea is to split the country up into districts, taking in all sorts of places of interest. So we have the Royal district of The Hague, the Lake district of Friesland and good old dynamic downtown Amsterdam. And, if you (and we quote) ‘are interested in architecture and feel comfortable in a dynamic (again) multicultural environment, you can stay in Rotterdam and still visit all the famous Dutch icons’.
To negotiate your way around this fictitious city, there are seven helpful routes you can take, depending on your own specific interests. Please note, none of this is anything to do with real public transport.
We’ve spent a good while trying to make sense of this map and we do have a few questions…
Why is Drachten is considered a suitable end to the Mondriaan Design Line?
Is Schiphol airport really such a great place to go shopping?
And what, on earth, is Zijpe?